SHAPE

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As the name suggests, shape (round, princess, radiant, etc.) describes a diamond's form, primarily as viewed from above. All diamond shapes have different attributes, but overall the beauty of the individual shapes is a matter of personal taste.

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CUT

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The cut of a diamond determines its brilliance. Put simply, the better a diamond is cut, the more sparkle it will have.

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CLARITY

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Almost all diamonds have tiny imperfections. Diamonds with few or no imperfections receive the highest clarity grades.

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COLOUR

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A diamond's colour grade actually refers to the lack of colour. In other words, diamonds that are white, containing little or no colour, receive higher quality grades than those with visible colour.

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